April 10, 2006, the ATP and South African Airways announced a three-year partnership that saw the leading carrier of the African continent become the ‘Official Airline of the ATP.’ The multimillion-dollar global partnership coincided with South African Airways formally joining the Star Alliance.

On June 20, 2008, the partnership was extended for a further three and a half years in an agreement worth $20 million. It was also announced that a new ATP World Tour tournament in South Africa will debut in 2009.

As well as remaining the ATP's official airline partner through 2012, the partnership will see the continuation of SAA's sponsorship of several of the ATP Tour's prestigious international tournaments.

South African Airways also provides ATP players and staff with a special travel benefit program facilitating the year-round international travel that characterizes the global Tour. Through their membership of the Star Alliance, SAA will provide substantial travel benefits including the ‘Voyager Platinum and Gold Elect’ cards for player members.

BlackRock Tour of Champions:

On July 19, 2006 BlackRock Tour of Champions – which features some of the greatest tennis players of all time – announced a three-year partnership with SAA that will see the leading carrier of the African Continent become the ‘Official Airline of the BlackRock Tour of Champions’ and the ‘Official Sponsor of the Champions Tour Rankings’.

The BlackRock Tour of Champions features greats of the game such as John McEnroe, Goran Ivanisevic, Marcelo Rios and Pat Cash, and last year visited 10 major cities including London, Hong Kong, Barcelona and Paris.